The 10 Year Evolution of the Online Donor (Infographic)

A lot has changed in the last ten years – the internet in particular is unrecognisable, and progressing in areas we would never have dreamed of. In terms of spending, we used to be a lot more wary of spending money online – we didn’t know which websites to trust, or whether our credit card details would be safe.

These days we spend with impunity online, and I was interested to see from this infographic from Network for Good that that has translated to our online giving as well. Whereas in 2001 only 4% of people had given online, in 2011 this had risen to 65%.

As well as researching how much people give financially online, Network for Good have also looked at how people ‘donate’ support to a campaign through social media, finding that 40% of people ‘feel they can help get the word out about a social issue or cause through online social networks, like Facebook, twitter and blogs’. This is a great example of how people feel involved and engaged with non profit causes by utilising the tools provided by social networking.

It is really useful information if you are hoping to use social media to assist in your organisation’s fundraising efforts.

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