|February 1, 2015||Posted by PW-admin under case study, change, communicate, connect, flickr, social media, video, youtube|
Moving away from the series of posts on twitter, in this video I have looked at case studies of two animal charities, and how they are using flickr to promote their charities and what they do, as well as to raise awareness, connect with supporters, and help animals. I also look at why certain non-profits will do particularly well by using photo sharing websites, and how best to take advantage of internet users loving photos of cats. more
|January 31, 2015||Posted by PW-admin under change, communicate, connect, facebook, newbie tips, social media, twitter, video, youtube|
In the first video from Connect Communicate Change, I talk about the benefits for voluntary organisations in engaging in social networking and social media. Watch and enjoy!
This is a video from Connect, Communicate, Change: Social Media for the Non-Profit Sector, at www.connect-communicate-change.com.
Hi, this is Philippa Willitts from Connect Communicate Change: Social Media for the Non Profit Sector, at www.connect-communicate-change.com.
Today, I’m going to talk about how charities and non-profit organizations can benefit from using social media. There are many, many ways you can benefit and not just you, or the people you support or the campaigns you run can all work better with the knowledgeable use of social media. And some people, particularly non-profit organizations I’ve found, are very scared of social media, quite intimidated, not sure what to do, how to do it, but once you get started you’ll very quickly see the benefits.
The first way you can benefit is how you connect to people. You already will have ways within your organization if you connect to the people. This might be newsletters, or email, or updates on your website, but with social media you can connect with more and more people relatively easily, and social media can help you connect with people who might want to donate your organization, so helps with fundraising; it can be a way of connecting with your staff, with your volunteers, and with the people you use your organization, the consumers of your service. You can also connect with other organizations, now this might be organizations in your local area, or it might be wider organizations, who work for a similar aim as you. So if you are a disability organization in Glasgow, you can connect better with other Glasgow charities but also other disability organizations across the country and across the world. And this can help keep you aware of what’s going on, and it will keep you on top of the news and events, and could also give you good contacts within an organization.
The second major benefit you will find is in how you communicate. Because the big bonus of social media is that it enables two-way communication very easily. Unlike when you, say, send out a newsletter if you send out the same update through the same social media site you can get immediate feedback, which might be something like the fundraising event you’ve listed, you’ve put the wrong date on, and someone can reply to you on Twitter or leave a comment on Facebook saying, “Do you mean Tuesday the 3rd or Wednesday the 4th?” and you can immediately reply rather than say with a Mailshot having to resend out the whole newsletter. Also you can answer simple queries very quickly and easily so someone could comment and say, “Does your organization do X, Y, Z?” and you could say yes, or you could say no, but such and such an organization does. It’s very two-way, you can have conversations with people sometimes in real time which is a great benefit. It saves you time in the long run, and it makes your organization appear welcoming and open to new people who might not know you.
The third major benefit of using social media in non-profit organizations is change. The connections you make and the communication you have all do a great deal for enabling change within your organization, change within your local area, change in terms of improving the service you provide, change in terms of how you can advertise your events, how you can attract fundraisers, and wider change. Change in society, change in attitudes. Social media has many benefits for charities and voluntary organizations, and connect communicate change will, over time, provide you with all the information you need, from what on earth is Twitter?, to which is the best social networking site to do particular tasks or talk to particular people? Thank you for listening.
Thank you for watching. Visit our website at www.connect-communicate-change.com for information about, and insight into, social media for the voluntary and not for profit sector.
|January 30, 2015||Posted by PW-admin under facebook, flickr, fundraising, Google+, newbie tips, social media, statistics, twitter, video, youtube|
A video to reassure people who feel they should bring their nonprofit into social media engagement, but feel they don’t know anything at all about it. In fact, you will see, you know a lot more than you might think! more
|January 29, 2015||Posted by PW-admin under communicate, connect, facebook, Google+, misc, social media, twitter, youtube|
Links to Connect Communicate Change on social networking sites all across the web. more
|January 29, 2015||Posted by PW-admin under communicate, connect, facebook, Google+, misc, podcast, social media, twitter, youtube|
Details of how to connect with Connect Communicate Change all over the social web. more
|January 28, 2015||Posted by PW-admin under connect, newbie tips, social media, twitter, video, youtube|
This is the third in the series on how to get started on twitter. We started with Starting Out on Twitter: The Vital First Fortnight, then the second video was How to Find People to Follow on Twitter. This third video is on the all-important subject of how to get people to follow you.
Having more followers is the best way to get your message out – the more genuine followers you have, the further your message spreads, and the more people can find out about your charity, what you do, how they can help, or how they can donate. more
|October 2, 2014||Posted by PW-admin under a11y, social media, video, web accessibility, youtube|
Web accessibility is a big deal, and it is important to make your contact as accessible as possible to disabled people. This includes adding closed caption, or subtitle, tracks to videos where possible.
In some countries this is a legal requirement, but even where it isn’t, there is surely a moral requirement, especially for charitable organisations, to make their content accessible.
Adding subtitle tracks to youtube videos is simple, once you know how. Watch this video for step-by-step instructions on how, exactly, to add closed captions to a youtube video.
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|April 6, 2014||Posted by PW-admin under case study, communicate, connect, newbie tips, social media, twitter, video, youtube||
So, you have had a twitter account for two weeks, and followed the vital first fortnight instructions – what do you do next? You need to start following people. You need to find the right people to follow, to enhance your twitter feed and make sure you have the best start at networking and sharing information and resources. more
|December 4, 2011||Posted by PW-admin under newbie tips, social media, twitter, video, youtube||
In this video, I have explained exactly how your first two weeks on twitter should be led. It explains what you need to do, and, vitally, what you should not do yet. You might be surprised! more