|May 25, 2013||Posted by PW-admin under facebook, flickr, fundraising, Google+, newbie tips, social media, statistics, twitter, video, youtube|
A video to reassure people who feel they should bring their nonprofit into social media engagement, but feel they don’t know anything at all about it. In fact, you will see, you know a lot more than you might think! more
|April 11, 2013||Posted by PW-admin under connect, newbie tips, social media, twitter, video, youtube||
This is the third in the series on how to get started on twitter. We started with Starting Out on Twitter: The Vital First Fortnight, then the second video was How to Find People to Follow on Twitter. This third video is on the all-important subject of how to get people to follow you.
Having more followers is the best way to get your message out – the more genuine followers you have, the further your message spreads, and the more people can find out about your charity, what you do, how they can help, or how they can donate. more
|March 11, 2013||Posted by PW-admin under case study, change, communicate, connect, flickr, social media, video, youtube||
Moving away from the series of posts on twitter, in this video I have looked at case studies of two animal charities, and how they are using flickr to promote their charities and what they do, as well as to raise awareness, connect with supporters, and help animals. I also look at why certain non-profits will do particularly well by using photo sharing websites, and how best to take advantage of internet users loving photos of cats. more
|November 28, 2012||Posted by PW-admin under case study, communicate, connect, newbie tips, social media, twitter, video, youtube||
So, you have had a twitter account for two weeks, and followed the vital first fortnight instructions – what do you do next? You need to start following people. You need to find the right people to follow, to enhance your twitter feed and make sure you have the best start at networking and sharing information and resources. more
|January 2, 2012||Posted by PW-admin under a11y, social media, video, web accessibility, youtube||
Web accessibility is a big deal, and it is important to make your contact as accessible as possible to disabled people. This includes adding closed caption, or subtitle, tracks to videos where possible.
In some countries this is a legal requirement, but even where it isn’t, there is surely a moral requirement, especially for charitable organisations, to make their content accessible.
Adding subtitle tracks to youtube videos is simple, once you know how. Watch this video for step-by-step instructions on how, exactly, to add closed captions to a youtube video.
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|December 4, 2011||Posted by PW-admin under newbie tips, social media, twitter, video, youtube||
In this video, I have explained exactly how your first two weeks on twitter should be led. It explains what you need to do, and, vitally, what you should not do yet. You might be surprised! more
|November 28, 2011||Posted by PW-admin under facebook, social media, statistics, twitter, video, youtube||
In this latest video, I talk about the statistics of facebook and twitter use, as well as the demographics of the people who use them. This is really vital information to bear in mind when deciding whether these websites should be part of your non profit’s social media strategy.
Hi. This is Philippa Willitts for Connect, Communicate, Change; social media for the non-profit sector. Today, I want to talk about the usage of social media and whether it’s a passing phase or it’s worth investing some time and energy into. Now, you wouldn’t be surprised to hear that I can think it’s worth investing your time and energy into! Although the methods of social networking do change over time, for instance, a few years ago, Myspace was huge, it was what many, many people used to share music and to connect with each other, whereas these days hardly anybody uses it. It’s primarily still used to some music sharing website but most people aren’t there anymore. These days, they’re on twitter and they’re on facebook mainly.
So is it worth it? I’m going to look at twitter and facebook as examples because they are the biggest social media sites around at the moment and sure, in a few more years time, this may have changed again but that doesn’t mean make it not worth doing now. And I’ll explain why…
So, twitter. On average, 460,000 new twitter accounts are created every day. So that’s nearly half a million new people are joining twitter every day. This is worldwide. There are an average of 140,000,000 tweets sent per day and a billion tweets sent per week. Now that’s quite huge, that’s awfully high numbers that show that this is not something that is going to die out soon. The other interesting thing about twitter is not just its daily new accounts and daily number of tweets but the difference when there is a breaking news story. For instance, when Michael Jackson died, the number of tweets sent reached a record 456 tweets per second when that news was breaking.
So twitter is adaptable, people go to it when there’s something to say, and something that is interesting when you are using social media for fund raising is that twitter users have a higher income on average than the general population, and quite significantly higher actually. 47 percent of twitter users earn 50,000 dollars or more a year, that’s 47 percent, compared to the 33 percent of the general population, and 24% of twitter users earn more than 75,000 dollars a year compared to the 18% of the general population. So that’s something to bear in mind when you’re planning a social media fund raising events or campaigns.
Now, facebook – obviously the other big player in social media. Now facebook has more than 800,000,000 active users so that’s not even including people who do not use their accounts. And not only are there 800 million active users, but more than 50% of those log on to facebook in any given day. So that is an awful lots of people using this one website which gives it the potential to make an incredible impact, if used well, as part of your organization’s strategy of social media.
And not only that, but people on facebook are very interactive. They like joining groups, they like liking pages, they like on planning events on facebook, sharing photos. So it’s not at all a passive experience using facebook, people like to interact with what’s on offer. Now back to the statistics: more than one person in every 13 on the earth are on facebook actively. That’s mind blowing! More than one person in 13 are active facebook users, half of which are logged in everyday. 28% of an 18 to 34 years old check facebook on their phone before they get out of bed in the morning. The 35+ demographic now makes up 30% of facebook’s user network, which shows that it’s not just a young people thing, it’s not just something that young teenagers do, but it’s something that over 35s do, in considerable numbers, which again is interesting for the demographics of your campaign and possibly for fund raising because that groups is most likely to have disposable income.
In terms of America, 71% of internet users in America are on facebook. 71 percent…Again, that’s a huge group of people that if you work well in facebook, you have the potential to be in contact with, which will give you an incredible influence. And in America, more people search for the term ‘facebook’ than anything else, and that has been the case for the last two years. So hopefully, these facts and figures will reassure you that it really is worth taking the leap and getting your organization involved in social media activities so that you can have a chance of interacting with the more than half a million twitter users that join everyday, who have a higher income than average, or the more than 800 million facebook users, 400 million of whom log on every day.
These sites as well as being ways that you can waste time and ways that you can play games, are also ways that you can have huge impact and reach out to organizations, to people who could help you raise money, to people your organization could support, and to raise awareness of your campaigns. Thank you for listening.
Thank you for watching. Visit our website at www.connect-communicate-change.com for information about, and insight into, social media for the voluntary and not-for-profit sector.
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|November 24, 2011||Posted by PW-admin under change, communicate, connect, facebook, newbie tips, social media, twitter, video, youtube|
In the first video from Connect Communicate Change, I talk about the benefits for voluntary organisations in engaging in social networking and social media. Watch and enjoy!
This is a video from Connect, Communicate, Change: Social Media for the Non-Profit Sector, at www.connect-communicate-change.com.
Hi, this is Philippa Willitts from Connect Communicate Change: Social Media for the Non Profit Sector, at www.connect-communicate-change.com.
Today, I’m going to talk about how charities and non-profit organizations can benefit from using social media. There are many, many ways you can benefit and not just you, or the people you support or the campaigns you run can all work better with the knowledgeable use of social media. And some people, particularly non-profit organizations I’ve found, are very scared of social media, quite intimidated, not sure what to do, how to do it, but once you get started you’ll very quickly see the benefits.
The first way you can benefit is how you connect to people. You already will have ways within your organization if you connect to the people. This might be newsletters, or email, or updates on your website, but with social media you can connect with more and more people relatively easily, and social media can help you connect with people who might want to donate your organization, so helps with fundraising; it can be a way of connecting with your staff, with your volunteers, and with the people you use your organization, the consumers of your service. You can also connect with other organizations, now this might be organizations in your local area, or it might be wider organizations, who work for a similar aim as you. So if you are a disability organization in Glasgow, you can connect better with other Glasgow charities but also other disability organizations across the country and across the world. And this can help keep you aware of what’s going on, and it will keep you on top of the news and events, and could also give you good contacts within an organization.
The second major benefit you will find is in how you communicate. Because the big bonus of social media is that it enables two-way communication very easily. Unlike when you, say, send out a newsletter if you send out the same update through the same social media site you can get immediate feedback, which might be something like the fundraising event you’ve listed, you’ve put the wrong date on, and someone can reply to you on Twitter or leave a comment on Facebook saying, “Do you mean Tuesday the 3rd or Wednesday the 4th?” and you can immediately reply rather than say with a Mailshot having to resend out the whole newsletter. Also you can answer simple queries very quickly and easily so someone could comment and say, “Does your organization do X, Y, Z?” and you could say yes, or you could say no, but such and such an organization does. It’s very two-way, you can have conversations with people sometimes in real time which is a great benefit. It saves you time in the long run, and it makes your organization appear welcoming and open to new people who might not know you.
The third major benefit of using social media in non-profit organizations is change. The connections you make and the communication you have all do a great deal for enabling change within your organization, change within your local area, change in terms of improving the service you provide, change in terms of how you can advertise your events, how you can attract fundraisers, and wider change. Change in society, change in attitudes. Social media has many benefits for charities and voluntary organizations, and connect communicate change will, over time, provide you with all the information you need, from what on earth is Twitter?, to which is the best social networking site to do particular tasks or talk to particular people? Thank you for listening.
Thank you for watching. Visit our website at www.connect-communicate-change.com for information about, and insight into, social media for the voluntary and not for profit sector.
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