In this video, you can see a case study of how a charity effectively uses social media to promote their work. It looks at how the organisation Charity:Water use their website, blog, google maps, facebook and twitter to effectively fundraise, including organising a twitter-only fundraiser called a ‘twestival’, which raised $250,000. Charity: Water is a… more

Web accessibility is a big deal, and it is important to make your contact as accessible as possible to disabled people. This includes adding closed caption, or subtitle, tracks to videos where possible. In some countries this is a legal requirement, but even where it isn’t, there is surely a moral requirement, especially for charitable… more

Still relatively new in the social media arena, Google+ statistics and facts are starting to emerge. Identyme.com have created a fantastic infographic about Google+, including details of the gender breakdown, the cost of building Google+, and the countries most represented on there. The top 10 occupations represented on Google+ graphic is quite telling – there are… more

Moving away from the series of posts on twitter, in this video I have looked at case studies of two animal charities, and how they are using flickr to promote their charities and what they do, as well as to raise awareness, connect with supporters, and help animals. I also look at why certain non-profits will do particularly well by using photo sharing websites, and how best to take advantage of internet users loving photos of cats. more